.
For 196 years, this company has been spreading fragrance from its head office in Dariba Kalan; one of the oldest retail markets of Old Delhi. This ‘lane of silversmiths’, as it is popularly called, has more of the old world atmosphere. The shops here are heavily carved sturdy wooden columns framing the glass showcases, housing the attar cut-glass decanters. The retail outlet in Chandni Chowk was started later on but has as much footfall of customers now as the older shop. The quickest way to reach here is to take the Delhi Metro. The company also has a factory at Rama road (Delhi) and several local distillation units in various parts of the country.
