Jump to navigation

  •  
  •  
  •  

  • Courses
  • Resources
  • Case study
  • Showcase
  • Tools
  • Gallery
  • Videos

Search form

Animation Design Communication Design Design Fundamentals Interaction Design Product Design Tools for Design Open Design
Home / Courses / Visual Features / Position / Notes - Annotation

.

  • yohoho
  • Design Course

    Visual Features

    Shape, colour, texture, size, orientation and position
    by
    Prof. Ravi Poovaiah
    IDC, IIT Bombay
    Notes - Annotation
     
    • Printer-friendly version

    Formal Aspects

    Position refers to the location of the visual element/object in a visual environment.
    Position of an element/object depends on how it is related to the observer, to the frame of reference or to the other elements in the field.


    Position is a relative factor. We can say that an element/object has a particular position only in relation to another.


    The primary positions are horizontal, vertical and centered.



    Semantic Aspects

    The position of an element/object can give rise to a feeling of mass or lightness, stability or movement, etc.


    The position on the top of the frame of reference gives the element a feeling of lightness - as if it is defying the downward gravitational pull.


    The position on the bottom of the frame of reference gives the element a feeling of heaviness and flatness - as if it is heavy and difficult to move.


    The position on the corner of the frame of reference gives the element a feeling of being cornered - as if it is seeking safety and protection.


    The position in the centre of the frame of reference gives the element a feeling of importance - as if it is seeking attention of being by the centre.



    Practical Aspects

    Position indicates the location of an element/object or its representation within a frame of reference. With the use of mesurements, the exact location and dimensions can be marked within this frame of reference.

    • Introduction
    • Shape
    • Colour
    • Texture
    • Size
    • Orientation
    • Position
      • Position as Text
      • Notes - Annotation
      • Relationship
      • Example
    • Design Tools
    • Downloads
    • Contact Details
    • Credits

    Creating Digital-learning Environment for Design



    • Courses
    • Resources
    • Case study
    • Showcase
    • Tools
    • Gallery
    • Videos
    • Animation Design
    • Communication Design
    • Design Fundamentals
    • Interaction Design
    • Product Design
    • Tools for Design
    • Open Design
    • Contribute to our Dsource
    • About
    • People
    • Events
    • Job@D'source
    • Contact Us
    • Privacy Policy
    • Download App
    • YouTube
    • Facebook
    • Twitter

    Indian Language
    English Bangali Gujarati Hindi
    Kannada Malayalam Marathi Punjabi
    Sindhi Tamil Telugu Urdu