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         . Seminar: Design                           Experience

3 Day Workshop:
'Exposure to Product Design and Innovation'

11th - 13th September 2008 from 9.30am - 5.30 pm
at IDC, IIT Bombay

Introduction:
Good design practice effectively applied, results in innovative, meaningful, ergonomic and appropriate products. In addition, it can result in a highly marketable product with a lasting brand value. This principle has been demonstrated many times by design conscious firms. When logic of good design is practiced and implemented, products capture and sustain consumer demand in a competitive market place.

With the change in economic scenario and opening up of indian economy, competition is from all over the world. Introducing new and innovative products is essential. The products have to be designed to suit the users needs. The products need to be friendly, affordable, appropriate, ecologically sound, and visually pleasing and in addition suited for the competitive global marketplace.

The course Expo ID is a refresher course on the essentials of Innovative Product Design and Development. The course will inform the participants about the overall aspects of Industrial Design including Need Finding, Design Methodology, Innovation and Problem Solving, Product Graphics, Interaction Design, Product Ergonomics, Product Aesthetics, etc.

The course is scheduled to have lecture and discussion sessions in the morning followed by working on Product Design related creative problem solving sessions in the afternoon.

Design Project - hands-on sessions:
Participants will form groups and work on a specific product design project, with expert guidance from faculty members. On the last day of the workshop, these design solutions will be presented and discussed with many faculty members from IDC.

Course Contents /Lectures:
The following are the list of topics and speakers during the workshop:

Product Ergonomics
Prof. G G Ray

Product Form and Creativity
Prof. A G Rao

What is Design and Innovation?
Prof. K Munshi

Aesthetics of Product Detailing and Innovation
Prof. V P Bapat

Product Graphics and Communication Graphics
Prof. Ravi Poovaiah

Product Interaction Design
Prof. Ravi Poovaiah

Product development as part of Corporate Strategy
Prof. Athavankar

Product Innovation
Prof. B K Chakravarthy

Product and Typography
Prof. G V Sreekumar

Faculty
The workshop will have sessions by the faculty of the Industrial Design Centre (IDC) at IIT Bombay:

Prof. U A Athavankar
Prof. B K Chakravarthy
Prof. K Munshi
Prof. A G Rao
Prof. Ravi Poovaiah
Prof. G G Ray
Prof. G V Sreekumar

Who will benefit?
The workshop is meant for all professionals involved in the design and the production of products in the industry, design consultancy services and marketing of products. This would include designers, engineers and others involved with Product Design, Product Development, Product Planning, Product Marketing, Production Engineering, Tool design, Product Graphic design, Interface Design and Product Styling.

Organisations would particularly benefit from the workshop by sending in a team of professionals to learn collectively from lectures, case studies, new methods and techniques and the theoretical aspects of design principles.

Registration:
The course fee for the workshop is Rs. 12,000. For participants from Educational Institutions, the fee is Rs. 6,000. This includes course material, lunch and refreshments for three days.

Participants can send a demand draft / cheque payable to "Registrar, IIT Bombay" along with the following details to

ExpoPDI Workshop Coordinator,
IDC, IIT, Powai,
Mumbai. 400 076
Phone:022 2576 7801

Please send the following details along with the registration fees:

Name:

Designation:

Organisation:

Address:


Phone:
Fax:
E-mail:

Do you need accommodation?

Limited accommodation is available at the IIT guest house (Rs 500 per day on twin sharing) on a first come first serve basis.

If you have any queries, please contact:
seminar[at]idc.iitb.ac.in  

Prof. Ravi Poovaiah
ExpoPDi Workshop Coordinator,
Industrial Design Centre
IIT Bombay
Powai, Mumbai 400 076, India

Phone:  091-22-2576 7800, 091-22-2576 7801
Fax :     091-22-2576 7803, 091-22-2572 3480



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